BeforeAfter
Lofta Cordless Heated Brush
★★★★★4.8 out of 5 Read the reviews
Made for short hair: lift at the roots, shape at the ends, fewer flyaways.
- ✓Made for pixie cuts, bobs and short layers
- ✓Volume and lift with a normal brushing motion
- ✓Styled in a few minutes, cordless
Color
BlackShort, gray and fine, and it still has lift when I get home.Barbara H.
Which hairstyles is it made for?
Pixie cuts, bobs, short layered cuts and bangs. Lofta is made for short hair first. On hair just past the chin it still smooths the ends and freshens up a blow-dry.
Battery life
Up to about 25 minutes of styling per charge on the highest setting. Most short cuts take a few minutes, so one charge covers several mornings. It charges by USB cable.
What is in the box?
Buy 1: the Lofta brush, a USB charging cable and a user manual.
Buy 1 Get 1 Half Price: two of each, both brushes in the color you pick. The wall plug is not included: any USB phone charger works.
Shipping and delivery
Shipping is free on every order. Orders are dispatched in 1 to 3 business days, and a tracking link is emailed to you as soon as yours ships.
30-day money back
Try it for 30 days, even after you have used it. If Lofta is not for you, send us a message and you get your money back.
About the crossed-out price: it is two brushes at the single price. With Buy 1 Get 1 Half Price you pay full price for the first brush and half price for the second.
Volume without the fuss
Lift at the roots.
Shape at the ends.
Brush up from the roots for lift, then down through the ends to round them off. It is the same motion you already use every morning, with gentle heat doing the styling.
- ✓Lift at the crown and the roots
- ✓Smoother, rounded ends
- ✓A tired style refreshed in minutes
- 1Outside: protective rounded pins
- 2Inside: the heated ceramic center
Protection built in
Gentle heat,
a buffer for your scalp
Rounded outer pins sit around the heated ceramic center. They help keep the hot part off your scalp while the center styles the hair passing through it.
No clamping between hot plates
Short hair is hard to catch in a flat iron, and your fingers end up close to the plates. With Lofta you simply brush. Start on the lowest setting and only go up if your hair needs it.
Use on dry, brushed-out hair. Keep the brush moving and do not hold it against your scalp. Temperatures are approximate, up to 392°F (200°C).
Made for short cuts
Catches the short bits
at the sides and the nape
Short strands slip out of flat-iron plates and wrap too tightly around a round brush. The compact head of Lofta picks them up and guides them as you brush, right up to the hairline.
- ✓A compact head for short strands
- ✓Pins that guide each section
- ✓Reaches the sides, the crown and the nape
Short, gray and fine
Keep the gray.
Bring back the lift.
Plenty of us have stopped coloring and love the silver. What we did not sign up for is hair that lies flat by mid-morning. A few passes with Lofta brings the shape back.
Our photos: the same short hair before and after a few passes with Lofta. Results vary with hair type and length.
Questions
Questions people ask
before buying
Does it work on longer hair?
It is made for short hair, from pixie cuts to chin-length bobs. On longer hair it still smooths the ends and freshens up a blow-dry, it just takes a little more time.
I have fine hair. Is the heat too much?
Start on the lowest setting, about 320°F (160°C), on dry hair, and keep the brush moving. Plenty of fine hair never needs more than that. Go up a setting only if your hair does not hold the shape.
How long does the battery last?
Up to about 25 minutes per charge on the highest setting. Charge it with the USB cable in the box from any USB phone charger.
How does the 30-day money back work?
If Lofta is not for you within 30 days of getting it, even after you have used it, send us a message and you get your money back.
Will the heat touch my scalp?
The heated part is the ceramic center. The rounded outer pins around it help keep it off your scalp as you brush. Keep the brush moving and do not press or hold it against your scalp.
Can I use it on wet hair?
No. Use it on dry, brushed-out hair: after your hair has dried, or to restyle it on the second day.
Does it work on gray or colored hair?
Yes. It works on short hair of any color, gray, white, colored or natural. Start on the lowest setting and keep it moving.
Why get two?
With Buy 1 Get 1 Half Price the second brush is half price. Keep one in the bathroom and one in your travel bag, or give it to a sister or a friend with short hair.
From women with short hair
Short hair,
finally behaving
“Short, gray and fine, and it still has lift when I get home.”
Barbara H.“Gets right in at the crown and behind my ears. My pixie has shape again.”
Linda M.“I love my silver. Now it has some body too.”
Gail W.“No more burned fingers chasing short layers with a flat iron. I just brush.”
Deborah K.“Fit in my toiletry bag. No cord to fight in a tiny cabin bathroom.”
Janet R.“Took a few mornings to learn. Now my bob looks like I made an effort.”
Carol J.Swipe for more →
Customer photos
Real bathrooms,
real mornings
From women styling short hair with Lofta.
Swipe for more →
Customer reviews
What women say
about Lofta
Finally reaches the back
I've had a pixie cut for years and the back always went flat by lunch. This little brush gets right in at the crown and behind my ears. A few passes and it has some shape again.
Lift that lasts
My hair is short, gray and very fine, and it used to lie flat against my head an hour after I did it. Now I brush up at the roots before I leave the house and it still has lift when I get home in the afternoon.
Took a few tries
It took me three or four mornings to get the hang of it. Now I start on the lowest heat, go slowly at the crown, and my bob looks like I made an effort.
Easier than my flat iron
I could never catch my short layers in a flat iron without burning my fingers. With this I just brush. The outer bristles keep the hot part off my head, and the sides finally sit right.
Came on the cruise
Bought it for a cruise. It fit in my toiletry bag next to my glasses case, and there was no cord to untangle in a tiny cabin bathroom. I did my hair every morning of the trip.
Silver with some body
I stopped coloring two years ago and I love the silver, but it was so flat it made me look tired. A quick brush in the morning gives it some body and I feel put together.
Keep it charged
Does a nice job on my short bob. I use the highest setting on the thick part at the back, so I plug it in by the bed every couple of nights and it is always ready.
The cowlick gave up
I have a cowlick at the crown that has fought me my whole life. Two or three passes brushing against it and it lies down. My daughter asked what I had done differently.
Light in the hand
My shoulder does not like holding a dryer and a round brush up for long. This weighs next to nothing and I am done before my arm gets tired.
Bought the pair
Got the second one at half price and gave it to my sister, who has the same short cut. We compared notes on the phone. She likes the middle setting and I stay on the lowest one.
Gentle on fine hair
My hair is short and very fine, so I was nervous about heat. I keep it on the lowest setting and keep it moving. It smooths the frizz without making my hair look flat or stiff.
Lives in the camper
We spend half the summer in our camper and there is never an outlet near the mirror. I charge it when we are hooked up and it does my hair for a few mornings.
Hard to get wrong
I have never been good with hair tools and usually let my short cut do whatever it wanted. This is the first one I cannot really get wrong, because it is just brushing. My hair finally looks like I chose it.
Between salon visits
I get a blow-dry at the salon every other week and by day three it is gone. A few minutes with this brings the shape back at the sides and the nape.
Bangs sit right
Easy to use and it warms up fast. My bangs used to flip up on one side and now lie the way my hairdresser cut them.
Works a bit longer too
My hair is just past my chin, a little longer than this brush is really made for. It still smooths the ends and freshens up a blow-dry on the second day, and on the short layers around my face it does a lovely job.
Choose your brush
Buy one,
the second is half price
Ready for short hair that holds its shape?
Lofta: a cordless heated brush made for short hair, with the second one at half price. Free shipping and 30 days to change your mind.
Heat settings and battery time are approximate and given as maximums. Results vary with hair type, length and how the brush is used.
Lofta is a hot styling tool. Use it on dry hair only, keep it moving, do not hold it against your skin or scalp, and keep it away from children.