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The Ureva urea heel stick, a clear twist-up stick with a pale yellow balm and a white and blue label, beside a dab of balm
A dry, rough heel with cracked-looking edges, beforeBefore
The same heel looking soft and smooth, afterAfter

Illustration. Results vary.

A heel with a thick, rough rim and dry cracks, beforeBefore
The same heel looking smooth and moisturized, afterAfter

Illustration. Results vary.

A dry, flaky sole, beforeBefore
The same sole looking soft and even, afterAfter

Illustration. Results vary.

A hand swiping the Ureva stick over a heel, the foot resting on a bath mat
The Ureva stick with its clear cap on, on a plain light background
Two Ureva sticks side by side, what Buy 1 Get 1 Free sends you

Ureva Urea Heel Stick

★★★★★ 4.8 out of 5 (30 reviews) Read them

$49.90$99.80Second stick free
1 StickTry it on your heels
$49.90$64.90
Second stick free
Buy 1 Get 1 FreeOne by the bed, one in the bathroom
$49.90$99.80
Best value
Buy 2 Get 2 FreeFour sticks: two for you, two to share
$89.90$199.60
Free shipping30-day money backDispatched in 1 to 3 business days
LBJC
★★★★★ 4.8 out of 5 from 30 reviews
My heels used to snag the sheets. Two weeks of this at bedtime and they don't anymore. Linda K.

60% urea + 2% salicylic acid. A rich pale yellow balm in a twist-up stick, 40 g. Swipe it over rough, dry heels at bedtime, pull on socks, and wake up to heels that feel softer. No jar, no mess, no greasy hands.

✦Dry, cracked heels
●60% urea + 2% salicylic
↻Twist up, no mess
  • ✓60% urea and 2% salicylic acid, printed right on the label: a rich balm made for thick, rough skin
  • ✓Softens hard, rough skin that ordinary hand lotion barely changes
  • ✓No soaking, no scrubbing: twist up, swipe on, socks on
  • ✓Feels softer after the first few nights, and smoother with every week you use it
  • ✓Heels, soles and the sides of your feet, and dry hands too
  • ✓Jojoba oil, avocado oil and aloe vera in the balm, gentle enough for every night
  • ✓Mess-free stick: no greasy hands, and it fits in a nightstand drawer or a gym bag
Where can I use it?

Ureva is made for the heels and soles of your feet: anywhere the skin is dry, rough or thick, including the sides of the big toe and the balls of the feet. The label says hand and foot, so dry knuckles and rough hands are fine too. Keep it away from the eyes and any open, bleeding skin.

How to use

1. Twist the base until a little balm rises above the rim.
2. Swipe it over clean, dry heels and any rough spots, two or three strokes each.
3. Pull on cotton socks and leave it on overnight. Twist it back down and put the cap on.
Use it every night. Once your heels feel soft, a few nights a week keeps them that way.

What's in it

The label lists 60% urea, 2% salicylic acid, jojoba oil, avocado oil and aloe vera. Net weight 40 g (1.4 oz). The stick is 3.6 cm wide and 7.6 cm tall, about 1.4 by 3 inches.

Shipping and delivery

Shipping is free on every order. Orders are dispatched in 1 to 3 business days, and a tracking link is emailed to you as soon as yours ships.

30-day money back

Use it for 30 days. If Ureva is not for you, message us and you get your money back.

About the crossed-out prices: on Buy 1 Get 1 Free it is two sticks at $49.90 each, and on Buy 2 Get 2 Free four sticks at $49.90 each.

★★★★★ Excellent 4.8 out of 5

Heel transformations

From rough and cracked
to soft and smooth

Twist it up, swipe it on, socks on. This is what a few weeks of nights can look like.

A cracked-looking, dry heel, beforeBefore
The same heel looking soft and smooth, afterAfter

The one by the bed

Illustration. Results vary.
  • ✓Helps heal cracked heels, night by night
  • ✓No soaking, no scraping: swipe it on and let it work
  • ✓Softens rough edges without a pumice stone
A heel with a thick, dry rim, beforeBefore
The same heel looking even and moisturized, afterAfter

Back in sandals

Illustration. Results vary.
  • ✓Dry, cracked-looking heels look smoother
  • ✓Softens thick, hard skin without scrubbing
  • ✓Stays put under socks, no greasy mess
A heel with deep-looking dry lines, beforeBefore
The same heel looking soft, afterAfter

Soft, smooth heels

Illustration. Results vary.
  • ✓60% urea for the skin lotion leaves rough
  • ✓Works overnight: wake up to softer-feeling heels
  • ✓Gentle enough to use every night
A dry heel with flaky white edges, beforeBefore
The same heel looking smooth, afterAfter

No more snagging socks

Illustration. Results vary.
  • ✓Moisturizes dry, flaky skin around the heel
  • ✓Smooths the rough rim that catches on socks and sheets
  • ✓Softer, smoother feet with every week of use

Swipe for more →

What's inside

Ingredients that work
on rough, dry heels

Everything here is printed on the stick itself. Nothing hidden, nothing extra.

Clear, glossy moisture bubbles, close up

60% Urea

The workhorse. Urea draws moisture into dry skin and softens thick, hardened patches, which is why foot balms rely on it. At 60%, this is a concentrated balm made for heels, not a body lotion.

Golden drops of a light serum, close up

2% Salicylic Acid

Loosens the dry, flaky buildup that sits on rough heels, so the surface feels smoother with every use.

A dish of golden jojoba oil beside a halved avocado

Jojoba Oil + Avocado Oil

Two rich plant oils that give the balm its cushion and leave heels feeling supple instead of tight.

A cut aloe vera leaf with clear gel on the cut face

Aloe Vera

A soothing plant gel long used on dry skin. It finishes the balm so heels feel comfortable, not tight.

Swipe for more →

See what the label says

60% Urea Cream, +2% Salicylic Acid. Moisturizing and nourishing hand and foot skin. Jojoba oil, avocado oil, aloe vera. Net: 40 g / 1.4 oz.

The Ureva stick twisted up, its domed pale yellow balm above the clear rim

Why urea

Made for thick, cracked skin,
not just dry skin

Hand cream is made for thin, everyday skin. The skin on your heels is different: it is thicker, it carries you all day, and it dries into hard, rough edges that crack.

Urea is the ingredient made for that kind of skin. Ureva puts 60% of it, with 2% salicylic acid, into a balm you swipe on in a few seconds and sleep in. It takes less time than brushing your teeth.

✦60% urea, printed on the label
UrevaHand lotionPumice stone
Made for thick, rough heels✓✕Varies
60% urea + 2% salicylic acid✓✕✕
Softens and moisturizes✓Varies✕
No soaking or scrubbing✓✓✕
No greasy hands✓✕✓
Works overnight under socks✓Varies✕

How to use

Twist, swipe,
socks on

A few seconds at bedtime. No bowl of water, no pumice, nothing to wash off your hands.

1

Twist

Turn the base until a little balm rises above the rim.

2

Swipe

Glide it over clean, dry heels and any rough spots, two or three strokes each.

3

Socks on

Pull on cotton socks and sleep. In the morning your heels feel softer.

Get the second stick free

Questions

Frequently asked
questions

How often should I use it?

Every night at bedtime works best. If your heels are very dry, use it in the morning too. Once they feel soft, a few nights a week keeps them that way.

Can I use it anywhere else?

Yes. It is made for hand and foot skin: heels, soles, the sides of your feet, and dry knuckles and hands. Keep it off your face and away from your eyes.

What if I have sensitive skin?

Ureva is a concentrated balm, with 60% urea and 2% salicylic acid, so try it on a small spot first. Keep it away from any open, bleeding skin, and stop using it if irritation occurs.

How is it different from lotion or foot cream?

Most lotion is made for thin, everyday skin and does little for a thick, rough heel. Ureva is a concentrated urea balm made for exactly that skin, and the stick puts it on your heel, not on your hands. No jar, no greasy fingers, no waste.

Will it get on my sheets?

Not if you pull on socks afterward. Swipe it on, give it a moment, then socks on and into bed.

How big is the stick?

40 g (1.4 oz), 3.6 cm wide and 7.6 cm tall, about 1.4 by 3 inches. It fits in a nightstand drawer, a toiletry bag or a gym bag.

Why Buy 1 Get 1 Free?

You pay for one stick and get two. Keep one by the bed and one in the bathroom, or give the second one to your husband, your sister or a friend whose heels need it.

How does the 30-day money back work?

Use it for 30 days. If Ureva is not for you, message us and you get your money back.

How much is shipping, and when will my order ship?

Shipping is free on every order. Orders are dispatched in 1 to 3 business days, and a tracking link is emailed to you as soon as yours ships.

Customer photos

By the bed,
in the bathroom

Where Ureva lives once it arrives.

Photo from Linda K.
★★★★★No more snagging sheetsLinda K.
Photo from Judy M.
★★★★★Sandals againJudy M.
Photo from Sharon B.
★★★★★No greasy fingersSharon B.
Photo from Donna H.
★★★★★Husband took oneDonna H.
Photo from Gloria T.
★★★★☆Works, just use socksGloria T.
Photo from Marilyn J.
★★★★★Cracks look so much betterMarilyn J.
Photo from Joan W.
★★★★★My feet look cared forJoan W.
Photo from Nancy G.
★★★★★Easy as a lip balmNancy G.
Photo from Rita V.
★★★★★Came fast, worksRita V.
Photo from Kay L.
★★★★★In my gym bagKay L.
Photo from Diane C.
★★★★★Packed it for the tripDiane C.
Photo from Frances E.
★★★★★Soft enough for a pedicureFrances E.
Photo from Martha O.
★★★★★Simple routineMartha O.
Photo from Maxine U.
★★★★★Socks don't snagMaxine U.
Photo from Ruth Y.
★★★★★Clean and easyRuth Y.

Swipe for more →

Customer reviews

Real heels,
real results

4.8
★★★★★out of 5 from 30 reviews
5 ★80%
4 ★20%
3 ★0%
2 ★0%
1 ★0%
LLinda K.October 2026
★★★★★

No more snagging sheets

My heels were so rough they caught on the sheets every time I turned over. I swipe this on at bedtime and pull on socks. Two weeks in, they feel smooth and nothing snags anymore.

Photo from Linda K.
BBarbara S.October 2026
★★★★★

Finally something I keep up with

I have bought foot creams for years and never finished one, because the jar is a mess. This is a stick. Twist, swipe, socks on, done. I have actually used it every night.

JJudy M.September 2026
★★★★★

Sandals again

I have hidden my heels in closed shoes every summer for years. After three weeks they look soft and smooth instead of white and cracked. I wore sandals to a family birthday and felt fine.

Photo from Judy M.
CCarolyn F.October 2026
★★★★☆

Give it a few nights

The first two nights I didn't see much. By the end of the first week the rough rim on my heels felt softer, and it keeps getting better. Just be patient with it.

SSharon B.October 2026
★★★★★

No greasy fingers

What sold me is that my hands stay clean. I used to put cream on my feet and then touch the lamp, the book, the sheets. Now I twist it up, swipe and I'm done.

Photo from Sharon B.
DDonna H.September 2026
★★★★★

Husband took one

Ordered the buy one get one for me. My husband saw the second stick on the dresser and now it lives on his side of the bed. Both our heels are better for it.

Photo from Donna H.
PPatsy R.October 2026
★★★★★

Better than the pumice stone

I scrubbed my heels with a pumice stone for years and they always went right back. This just softens them while I sleep. No scrubbing, no mess in the tub.

GGloria T.September 2026
★★★★☆

Works, just use socks

It works well on my heels. One night I skipped the socks and found a little on the sheet, so now I always pull them on. That's my only note. Heels are much smoother.

Photo from Gloria T.
MMarilyn J.October 2026
★★★★★

Cracks look so much better

My heels had those little dry cracks along the edges that never went away. Ten nights of this and they look closed up and soft. I didn't expect a stick to do that.

Photo from Marilyn J.
EElaine P.October 2026
★★★★★

Lives on my nightstand

It sits on my nightstand next to my glasses, so I never forget it. Swipe, socks, lights out. My heels feel a little softer every morning.

JJoan W.September 2026
★★★★★

My feet look cared for

I'm 68 and my feet are the first thing that dries out, especially once the heating comes on. The bottoms were chalky and rough and I kept them under socks. After about three weeks the soles feel smooth and finally look like somebody takes care of them.

Photo from Joan W.
BBev D.October 2026
★★★★☆

Good, wish it was bigger

Does what it says. My heels are softer and the hard, yellow edge is mostly gone after three weeks. I go through it fairly fast because I use it on the whole bottom of my foot, so I'm glad I got the four pack instead of one.

NNancy G.October 2026
★★★★★

Easy as a lip balm

It works like a big lip balm for your feet. I keep one in the bathroom and use it after my shower. Rough heels are smoother already.

Photo from Nancy G.
RRita V.September 2026
★★★★★

Came fast, works

Arrived in a little padded mailer, well packed. I started that night. A week later my husband said my feet weren't scratchy against his legs anymore. That made me laugh.

Photo from Rita V.
KKay L.October 2026
★★★★★

In my gym bag

I walk laps at the community pool three mornings a week and my heels get dry and rough from the deck and the chlorine. One stick lives in my gym bag now. A quick swipe after the shower, socks on, and they stay soft.

Photo from Kay L.
SShirley A.October 2026
★★★★★

Soft heels by week two

I honestly thought the thick skin on my heels was just how my feet were now at my age. By the second week it felt soft enough to press in with my thumb. I keep using it every night because I don't want them going back.

PPeggy N.September 2026
★★★★☆

Rich, a little goes far

It's a rich balm, so a couple of strokes per heel is plenty. I overdid it the first night. Once I got the amount right it's been great and my heels feel much smoother.

DDiane C.October 2026
★★★★★

Packed it for the trip

Took it on a week away and it fit right in my toiletry bag, no leaking jar. My heels stayed soft the whole trip, even with all the walking in sandals.

Photo from Diane C.
CConnie R.October 2026
★★★★★

Hands too

Bought it for my heels, and it worked. Then I tried it on my dry knuckles from gardening and it softened those too. One stick for both.

FFrances E.September 2026
★★★★★

Soft enough for a pedicure

I was embarrassed to book a pedicure because of how rough my heels were. Three weeks of this every night and I went without a second thought.

Photo from Frances E.
MMartha O.October 2026
★★★★★

Simple routine

I like that there is nothing to it. No soaking, no filing, no towel on the floor. I swipe it on while I watch the news and my heels are softer every week.

Photo from Martha O.
HHelen B.October 2026
★★★★☆

Slower on my worst heel

My left heel was much rougher than my right and took longer to come around. Both are smooth now after about four weeks, the left just needed more nights.

LLorraine Q.September 2026
★★★★★

Gift for my sister

Got the buy one get one and mailed the second stick to my sister, who has the same rough heels I do. She texted me a week later asking where to order more.

MMaxine U.October 2026
★★★★★

Socks don't snag

My thin socks and pantyhose used to catch on the rough skin on my heels. Not anymore. Small thing, but it bothered me every single morning.

Photo from Maxine U.
WWanda S.October 2026
★★★★★

Worth it

I tried it because nothing else had worked on my heels. Twenty or so nights later they are smooth, soft and the cracks along the edges look so much better.

RRuth Y.September 2026
★★★★★

Clean and easy

No jar to dig into, no slippery hands, nothing to wash off. I twist it up, swipe, put the cap back on and that's it. My heels feel soft.

Photo from Ruth Y.
TTed M.October 2026
★★★★☆

Wife made me try it

My wife bought the four pack and handed me one. My heels were rough as sandpaper. After a couple of weeks they are honestly soft. I put it on myself now.

JJeanette D.October 2026
★★★★★

Better than any lotion

Regular lotion never did anything for my heels, it just sat there. This actually softens the hard skin. I noticed a difference in the first week and it keeps improving.

VVivian H.September 2026
★★★★★

Nightly habit now

It has become part of my bedtime, like brushing my teeth. Heels are soft and smooth after a month and I'm not going back to rough feet.

AArlene K.October 2026
★★★★★

Happy feet

Rough, dry heels for as long as I can remember. This stick is the first thing that changed them. Soft, smooth, and I didn't have to scrub once.

Our promise

Try Ureva
for 30 days

30d
Money backUse it for 30 days. Not for you? Message us and you get your money back.
Free
ShippingFree on every order, already in the price.
1 to 3
Business daysThe time it takes for your order to be dispatched, with tracking.
Once
One-time purchaseNo subscription. You pay once and nothing renews.

Soft heels, one night at a time.

Ureva puts 60% urea and 2% salicylic acid in a twist-up stick: swipe it on, socks on, sleep. The second stick is free, shipping is free, and you have 30 days to change your mind.

Free shipping30-day money backSecond stick free

Ureva is a cosmetic foot balm. It softens and moisturizes dry, rough skin. Results vary from person to person. Before and after photos are illustrations.

For external use only. Keep it away from the eyes and any open, bleeding skin. Stop using it if irritation occurs. Keep out of reach of children.